Previous Ad
Ad of the Day | COVERGIRL: Made In The Mirror
Next Ad
McDonald's: Open Late (French Fries)
McDonald's: Open Late (Big Mac)
Media Type:
Print
Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.
The flashes of lights glow together and take the shape of the iconic brand products: Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.
This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.
Credits
Advertising Agency:
TBWA\Paris, FranceAdvertising Managers:
Xavier Royaux, José Jacinto, Benoit KolbArt Director:
Bruno Bicalho CarvalhaesPhotographer:
Helmut StelzenbergerArt Buyer:
Julie ChampinDate:
September, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards