Meta: World Cup Rugby 2023

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

The next Rugby World Cup will take place in France in 2023. Meta, as Official Supplier of the global event, has produced a campaign to rally supporters a year before the start of the tournament. The effort was developed in collaboration with agency partners BETC, Havas Play, Havas Events and Unit9, all working alongside Meta Creative X, the integrated global agency that drives the creative vision for all Meta brands.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Guillaume Espinet, Hector Amis, Pauline Gomis

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Apers

Art Director:

Jeremy Treccani

Copywriter:

Baptiste Szuwarski

Strategic Planner:

Philippe Martin Davies

Traffic Manager:

Celine Laporte

Creative Producer:

Guillaume Denecker

TV Producer:

Slim Trabelsi

Production Company:

General Pop

Agency Producer:

Jeremie Vitard

Post Production:

Digital District

Date:

January, 2023

Latest News

Jun. 25, 2026

Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds

Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest

Jun. 25, 2026

Cayman Jack Turns Return-to-Office Mandates into Margaritas this Summer

As more employees head back to the office, The Cayman Jack EOD Escape is bringing back happy hour through a first-of-its-kind immersive