Proximity: Ugly Data Sweater

0.0

Media Type:

Online Online

Agency

agency

Country:

Spain

Industry:

Agency Self-Promo

The fires in Spain devastated over 300,000 hectares in 2022, making this the year when the largest area of forest of the past 25 years went up in flames. To prevent the 2022 forest fire data from being forgotten, and remind us that we need to take care of forests all year round, Proximity, experts in data and how to use them to generate creative ideas, has taken advantage of the Christmas season - and more specifically, a global icon of this time of year, i.e. the typical Christmas jumper - to launch the "Ugly Data Sweater" initiative, along with the NGO Reforesta.

Credits

Advertising Agency:

Proximity Barcelona, Spain

Date:

December, 2022

Latest News

Sep. 23, 2026

Ace of Hearts Puts Listening at the Heart of London Philharmonic Orchestra's Business

The platform now informs future season programming, community and education work, and the vision for the brand

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition