Previous Ad
Ad of the Day | Sky and Netflix: End of Series Blues
Next Ad
Alabama Tourism Department: Take Your Mind to Alabama’s Outdoors
MINI: Love Label
Media Type:
Print
Brand
Country:
Industry:
MINI France adds two colors to the energy label now compulsory on all car advertisement in France to turn it into a rainbow flag. This improved label becomes a symbol of MINI’s support for LGBTQIA+ communities, in the context of Pride Month celebration in June. With the "Love Label", MINI increasingly raises awareness for the communities in the days leading to the French pride parade, on June 25th.
Credits
Production Company:
MediaMonksCreative Director:
Jojo HicksCopywriting:
Angélique WagesMINI Credits:
Guillaume de Sazilly, Sylvain Vaquez, Julien DupouyAccount Services:
Arthur Piaulet, Léa CoutySocial Media:
Chloé Mahé, Nina Khayat, Elias LebeauCommunity Management:
Togdjim NodjirimDate:
June, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are