MINI: The Electric City Challenge

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Just days before its official debut as the new Safety Car for the ABB FIA Formula E World Championship race series, the MINI Electric Pacesetter takes on a racing challenge of a different kind. Watch as it competes against the Metro in Rome, in an attempt at being the top performing electric vehicle in town. Who will reign supreme?

Credits

Advertising Agency:

M&C Saatchi London, UK

Date:

April, 2021

Latest News

Nov. 03, 2026

Golden and Director Ashley Armitage Serve Up Holiday Comedy for Maurices in "Judger In Law"

Golden is a multi-disciplinary studio driven by a roster of live action directors and a collective of designers and visual effects

Nov. 03, 2026

Tesco Ireland's Christmas Campaign Celebrates the Magic of Everyday Acts of Kindness

Tesco Ireland’s Christmas campaign by BBH Dublin follows a boy who believes a Tesco colleague is an elf in disguise