MINI: This Day Forward

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Stay Open. When you reach a crossroads, do you play it safe or take a risk? Faced with certain security or embracing the unknown, Jake wrestles with that challenge while cruising the sunny streets of Miami in his MINI Convertible.

Credits

Advertising Agency:

WCRS, London, UK

Creative Director:

Chris Ringsell

Account Handling:

Tom Crossley, Eve Bui, Archie Tollast

Planning:

James Stevenson

Production Company:

Soup

Director:

Joachim Back

Producer:

Ulrika Alkerlind

Editor:

Jeppe Bodskov

Post-Production:

Pirates 'n Paradise

Audio:

LOFT Studios

Date:

February, 2016

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are