NBA: We Are All in the Finals

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

In anticipation of the 2023 NBA Finals presented by YouTube TV, the league today launched its new campaign, “We Are All in the Finals,” across @NBA social, the NBA App and linear. The brand spot captures the global excitement surrounding the NBA Finals and the whirlwind of emotions that fans and players experience every game until one team wins four games and raises the coveted Larry O’Brien Trophy.

Credits

Advertising Agency:

Translation, USA

Date:

May, 2023

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