Nestor: Helpless Children, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Patients with advanced dementia and Alzheimer’s cannot survive without help. They are no longer able to perform basic functions such as washing, dressing, eating or using the toilet. They show a complete inability to recognize surroundings, time, season, name of objects, or familiar faces. They are again like little, helpless children who are constantly in need of a caregiver. This is exactly what depicting in this new campaign: The adult patient, presented as a lost or troubled toddler that struggles with speech. Only when one reads the entire title does understand the drama of the case.
Credits
Advertising Agency:
Superfy, Athens, GreeceDate:
December, 2019
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 04, 2026
Art Directors Club of Europe Announces Finalists for the 35th ADCE Awards
304 projects from 23 countries selected as finalists; Germany, Austria, and Spain are the top countries
Nov. 04, 2026
Ad of the Day | Fanatics and NHL Debut Hometown Remix Uniform, Apparel and Headwear Program
Marks the first-ever Leaguewide special edition uniform program for Fanatics in its role as the NHL’s on-ice uniform provider