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Nestor: Helpless Children, 2
Nestor: Helpless Children, 3
Media Type:
Print
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Patients with advanced dementia and Alzheimer’s cannot survive without help. They are no longer able to perform basic functions such as washing, dressing, eating or using the toilet. They show a complete inability to recognize surroundings, time, season, name of objects, or familiar faces. They are again like little, helpless children who are constantly in need of a caregiver. This is exactly what depicting in this new campaign: The adult patient, presented as a lost or troubled toddler that struggles with speech. Only when one reads the entire title does understand the drama of the case.
Credits
Advertising Agency:
Superfy, Athens, GreeceDate:
December, 2019
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