Nissan: Camelpower

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Arab Emirates

Industry:

Automotive

Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/

Credits

Advertising Agency:

TBWA\RAAD, Dubai, UAE

Chief Creative Officer:

Walid Kanaan

Executive Creative Director:

Fouad Abdel Malak

Creative Director:

Manuel Bordé

Creative Team:

Oswaldo Sa, Gabriel Gama, Guilherme Grossi, Alex Pineda, Clayton Needham, Claudio Campisto, Felipe Sona

Accounts Team / Planning:

Saad Gharzeddinne, Mathieu Khaled, Ali Marashi, Elliot Bastien, Ben Schwartz

Illustrator:

Wataru

Agency Producer:

Rouba Asmar

Unit Production:

Stoked

Lead Unit Engineer:

Joseph El Hachem

Date:

March, 2017

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies

Sep. 03, 2026

Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies

Creator-led commerce and growth agency earns recognition on the strength of 180% revenue growth from 2023 to 2025

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year