Pantene: Strong
Media Type:
Film
Brand
Agency
Country:
Industry:
Pantene presents a poetic celebration of African American hair elevating it to a standard not seen in mainstream beauty media. It features women and girls who are beautiful, confident, vibrant, and elegant and who draw personal strength from the strength of their hair – its texture, its style and its history.
Credits
Advertising Agency:
Grey NY, USAGlobal Group Creative Director:
Joanna CarverCreative Directors:
Thom Hackett, Arturo MacouzetArt Director:
Emily PracherGlobal Account Director:
Emma ArmstrongAccount Directors:
Courtney Berry, Erica GiordanoSenior Account Executive:
Colleen PaxtonAssistant Account Executive:
Sumner PayneGlobal Planning Director:
Lindsey RandolphStrategists:
Jhanell Biggs, Anna GerzIntegrated Producer:
Lauren GordonDirector of Art Integration:
Jayne HorowitzMusic Producer:
Ben DorenfeldEditor:
Holle Singer/ ConsulatePantene Hair Stylist:
Chuck AmosDate:
March, 2017
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