Pantene: Lengths of Strength
Media Type:
TV
Brand
Agency
Country:
Industry:
Pantene now launches the fourth chapter of its #HairHasNoGender initiative, exploring the power of hair in identity and self-expression. Research conducted by Pantene has revealed that 60% of LGBTQ+ members change their hair to express their true identity when coming out. This was the starting point for Pantene's 4th chapter of its #HairHasNoGender initiative: "Lengths of strength".
Credits
Advertising Agency:
Valtech RadonCreative Director:
Petter RudwallCreatives:
Paula Backman, Agnes Zetterman, Danielle McMasterPR Director:
Frida LindStrategist:
Karla-Therese KjellvanderSenior Strategic Project Manager:
Hampus FernstromDate:
November, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality