Previous Ad
The Gym: So I can
Next Ad
Göteborg Film Festival: The World's Most Claustrophobic Cinema
Penny: Christmas doesn't need much. Only love.
Media Type:
Film
Brand
Agency
Country:
Industry:
"Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The animated film shows how in touch the discount supermarket is with its customers' needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations.
Credits
Advertising Agency:
Serviceplan, GermanyExecutive Creative Directors:
Christoph Everke, Alexander NagelCreative Directors:
Matthias Schuster, Moritz DornigCopywriter:
Alessia CoschignanoArt Director:
Rebecca LabinerJunior Copywriters:
Nedim Aktas, Iasonas BaliamisJunior Art Director:
Elena SorokovaAccount Management:
Fabian Kleinmann, Frederike Enk, Julia LeibetsederProduction Company:
GlassworksProducer:
Jochen HirtMusic Company:
SizzerDate:
December, 2018
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are