Previous Ad
The Gym: So I can
Next Ad
Göteborg Film Festival: The World's Most Claustrophobic Cinema
Penny: Christmas doesn't need much. Only love.
Media Type:
Film
Country:
Industry:
"Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The animated film shows how in touch the discount supermarket is with its customers' needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations.
Credits
Advertising Agency:
Serviceplan, GermanyExecutive Creative Directors:
Christoph Everke, Alexander NagelCreative Directors:
Matthias Schuster, Moritz DornigCopywriter:
Alessia CoschignanoArt Director:
Rebecca LabinerJunior Copywriters:
Nedim Aktas, Iasonas BaliamisJunior Art Director:
Elena SorokovaAccount Management:
Fabian Kleinmann, Frederike Enk, Julia LeibetsederProduction Company:
GlassworksProducer:
Jochen HirtMusic Company:
SizzerDate:
December, 2018Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality
Sep. 23, 2026
Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow
The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth
