Previous Ad
The Gym: So I can
Next Ad
Göteborg Film Festival: The World's Most Claustrophobic Cinema
Penny: Christmas doesn't need much. Only love.
Media Type:
Film
Brand
Agency
Country:
Industry:
"Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny. The animated film shows how in touch the discount supermarket is with its customers' needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations.
Credits
Advertising Agency:
Serviceplan, GermanyExecutive Creative Directors:
Christoph Everke, Alexander NagelCreative Directors:
Matthias Schuster, Moritz DornigCopywriter:
Alessia CoschignanoArt Director:
Rebecca LabinerJunior Copywriters:
Nedim Aktas, Iasonas BaliamisJunior Art Director:
Elena SorokovaAccount Management:
Fabian Kleinmann, Frederike Enk, Julia LeibetsederProduction Company:
GlassworksProducer:
Jochen HirtMusic Company:
SizzerDate:
December, 2018
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group