Previous Case
Women's Equality Party: WE are just getting started
Next Case
Bulldog Skincare: Awkward Elves
PETA UK: Could you stomach this?
Media Type:
Online
Brand
Agency
Country:
Industry:
When these Londoners were asked to try a new milk, they were more than happy to offer praise for the creamy drink, but when a disturbing "fact" about the milk was revealed, everything changed.
Credits
Advertising Agency:
Don't Panic, London, UKProject Lead:
Ellie MooreCreative Lead:
Tom Loader, George McCallumDirector / Producer:
Errol EttienneDesigners:
Paul Howard, Chris SeabornEditor / Grade:
David GrahamCamera:
Jake Martin, Elliot Felton, Oliver MortonDate:
November, 2016
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door