PETA UK: It's Time We Grew Up

9.8

Media Type:

Experiential Experiential

Brand

brand

Agency

agency
Some thought it was hilarious, while others looked disturbed – this is how Londoners reacted to a grown man rocking a nappy, riding a tricycle, playing with his food, and asking shocking favours. Like all mammals – including humans – cows produce milk for their babies. There's something truly sinister about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for him or her can be consumed by humans – and adult humans, no less. Humans are the only species on the planet to drink milk as adults – and the only one to drink the mammary secretions of other animals.

Credits

Advertising Agency:

Don't Panic London, UK

Date:

February, 2019

Latest News

Sep. 03, 2026

The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event

This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York

Sep. 03, 2026

Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover

Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards