Philadelphia: Leave Fewer Traces
Media Type:
TV
Brand
Agency
Country:
Industry:
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, to tub, to your table. Philadelphia, a Mondelez brand in Europe, is helping to fulfill the company’s 2025 goals for “Snacking Made Right” with clear objectives on carbon reduction, increased use of recycled plastic, reduction of waste in manufacturing, good farming practices, amongst others. To bring these actions to life, the campaign is anchored in a strong product truth: so deliciously creamy you never want to leave a trace of it on your plate. Something the brand has adopted as its mantra on sustainability: to be the cream cheese that seeks to leave fewer traces.
Credits
Advertising Agency:
Ogilvy Paris, FranceChief Creative Officer:
Matthieu ElkaïmCreative Director:
Juana O GormanArtistic Director:
Celine MullierCopywriter:
Thibaut FulinCreative Lead Social Branding:
Marylou CappelliArtistic Director (Motion) Social Lab:
Benjamin CottrayGlobal Strategic Partner:
Pauline d’Albis-DesforgesSenior Strategic Planner:
Catherine Sackville-ScottStrategic Planner:
Johanna Camenen DjianBusiness Partner:
Melanie MarchandAccount Director:
Kévin MartinAccount Executive:
Camille Basset, Louise BaudoinProduction Consultant:
Tobiasz BartoldProduction Company:
POP StudiosDirector:
James MaciverDOP:
Fabien PebordePhotographer:
Geoffrey MitreCasting:
Sandra ToussaintProduction Lead Mondelez:
Augustin de TeillacProducer:
Neyla Ben HamoudaProduction Manager:
Laurent CanizzoPost Production Manager:
Pierre-Antoine YvonDate:
April, 2022
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