Previous Case
Heineken: Star Pubs Takeover, Nicola
Next Case
Ad of the Day | KP Nuts: A Handful of Happiness
Sour Patch Kids: The Very Big Kid
Media Type:
TV
Brand
Agency
Country:
Industry:
Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like. This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy - and marked them with a clue no one can miss.
Credits
Advertising Agency:
DAVID Miami, USAPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoNorth America Managing Director:
Carolina VieraNorth America CCO:
Daniel LobatonCCO:
Edgard GianesiECD:
Jason WolskeCreative Director:
Felipe Antonioli, Luis Giraldo Gomez, Jason BurkeAccount:
Mariana D’Aprile, Alicia Talavera, Regina SanquintinStrategy:
Paula Vampre, Bruno CunhaProduction Team:
Brenda Morrison Fell, Thiago Zvetier, Catalina PeñaEditor/Motion Designer:
Felipe BernateGlobal PR & Communications Director:
Sandra AzedoCreative Manager:
Larissa CocchiaroDate:
October, 2025
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door