Previous Ad
Heineken: Star Pubs Takeover, Nicola
Next Ad
Ad of the Day | KP Nuts: A Handful of Happiness
Sour Patch Kids: The Very Big Kid
Media Type:
TV
Brand
Agency
Country:
Industry:
Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like. This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy - and marked them with a clue no one can miss.
Credits
Advertising Agency:
DAVID Miami, USAPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoNorth America Managing Director:
Carolina VieraNorth America CCO:
Daniel LobatonCCO:
Edgard GianesiECD:
Jason WolskeCreative Director:
Felipe Antonioli, Luis Giraldo Gomez, Jason BurkeAccount:
Mariana D’Aprile, Alicia Talavera, Regina SanquintinStrategy:
Paula Vampre, Bruno CunhaEditor/Motion Designer:
Felipe BernateGlobal PR & Communications Director:
Sandra AzedoCreative Manager:
Larissa CocchiaroDate:
October, 2025
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort