Qit.am: The Nose, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
The cheeks are mom's, the nose is Gevorg Yeghiazaryan's.
Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with "The eyes are mom's, the nose is Gevorg Yeghiazaryan's" comedic tagline. In two days, it has gone viral on the Internet, the posters touched upon almost all the news, celebrities and a mass of citizens.
Credits
Advertising Agency:
Zuck&Berg, Yerevan, ArmeniaCreative Director:
Ashot HovakimyanArt Director:
Arman GhazaryanCopywriters:
Mane Mkrtchyan, Suren AsryanIllustrators:
Harut Sargsyan, Diana GhazaryanPhotographers:
Alyona Veselyovskaya, Artyom DanilovSketch Maker:
Gagik PetrosyanAccount Director:
Davit KostanyanProject Manager:
Aida ZakharyanDate:
March, 2019
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group