Qit.am: The Nose, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
The lips are mom's, the nose is Gevorg Yeghiazaryan's.
Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with "The eyes are mom's, the nose is Gevorg Yeghiazaryan's" comedic tagline. In two days, it has gone viral on the Internet, the posters touched upon almost all the news, celebrities and a mass of citizens.
Credits
Advertising Agency:
Zuck&Berg, Yerevan, ArmeniaCreative Director:
Ashot HovakimyanArt Director:
Arman GhazaryanCopywriters:
Mane Mkrtchyan, Suren AsryanIllustrators:
Harut Sargsyan, Diana GhazaryanPhotographers:
Alyona Veselyovskaya, Artyom DanilovSketch Maker:
Gagik PetrosyanAccount Director:
Davit KostanyanProject Manager:
Aida ZakharyanDate:
March, 2019
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 04, 2026
Raylo Turn Tech Subscriptions Into Relationship Drama in "Something Better Always Comes Along" campaign
Stink Studios won the business after a competitive pitch run directly by the client
Jun. 04, 2026
M+C Saatchi Group UK Drives Lincolnshire Campaign for National Grid
The campaign is part of National Grid’s wider push to build understanding around the need for increased electricity capacity