R.S.I. - Road Safety Institute: Hot Asphalt
Media Type:
Outdoor
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Agency
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Industry:
Thousands of hospital visits could have been avoided if riders had worn their basic protective gear. In Greece, we make sure to wear sunscreen — to protect ourselves from the sun. And yet, scorching asphalt doesn’t just cause burns. It causes injuries, pain, surgeries, and scars that last a lifetime. Prevention isn't just for the beach. It's for the road too.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosArt Director:
Markella PlianthouCopywriter:
Dionysia LampadariouDate:
July, 2025More from R.S.I. - Road Safety Institute
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