R.S.I. - Road Safety Institute: Hot Asphalt

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Greece

Industry:

Public Interest, NGO

Thousands of hospital visits could have been avoided if riders had worn their basic protective gear. In Greece, we make sure to wear sunscreen — to protect ourselves from the sun. And yet, scorching asphalt doesn’t just cause burns. It causes injuries, pain, surgeries, and scars that last a lifetime. Prevention isn't just for the beach. It's for the road too.

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creative Director:

Giannis Sorotos

Art Director:

Markella Plianthou

Copywriter:

Dionysia Lampadariou

Date:

July, 2025

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