Previous Ad
R.S.I. - Road Safety Institute: Vacation, 2
Next Ad
Ad of the Day | Columbia: Engineered for Whatever
R.S.I. - Road Safety Institute: Vacation, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Summer in Greece is all about freedom. Hitting the road with friends, chasing the next beach, the next village, the next great moment. It’s the season of spontaneity and having fun. But in our effort to break free from routine, we often let go of common sense too. We become so carefree, we stop thinking that something could go wrong.
According to research, about 1 in 2 people admit to driving more carelessly during the Greek summer. Helmets, seatbelts, and basic protective gear often get tossed aside, seen as optional or unnecessary.
That’s why, every summer, we come across those so-called moments of freedom on the road. But these aren’t harmless snapshots of fun. They’re signs of danger. Because an irresponsible road behaviour doesn’t lead to Paradise beach in Thasos or the village of St. Peter in Andros, but straight to heaven.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosArt Director:
Argiro PasxouAssociate Creative Director:
Crysis NeophytouCopywriter:
Dimitris Boutsikos, Nikos TsatouchasPlanner:
Giorgos PanagiotopoulosDate:
August, 2025More from R.S.I. - Road Safety Institute
R.S.I. - Road Safety Institute: Vacation, 2
10.0
R.S.I. - Road Safety Institute: Hot Asphalt
9.0
R.S.I. - Road Safety Institute: Flowers, 3
10.0
R.S.I. - Road Safety Institute: Flowers, 2
10.0
R.S.I. - Road Safety Institute: Flowers, 1
9.5
R.S.I. - Road Safety Institute: Scars, 4
9.0
R.S.I. - Road Safety Institute: Scars, 3
8.3
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges