Red Cross: First Line for the Front Line
Media Type:
Digital
Brand
Agency
Country:
Industry:
In the middle of Chile's biggest social outbreak of the last 30 years, the Chilean Red Cross needed donations to get supplies to keep helping in the frontline of the demonstrations. And to get these donations, we've decided to ask the independent digital media, who had the most credibility in this moment of crisis, something that only they could give us: the first line of their news. First Line For The Front Line is a very simple and effective idea in which more than 100 national and international independent digital mediums helped to raise more than US$130.000, becoming the most successful donation campaign in the Chilean Red Cross's history. But the most important thing was that it allowed us to be in the front line, where we were needed the most, while peace wasn’t news in Chile.
Credits
Advertising Agency:
Porta, Santiago, ChileArt Directors:
Lucas Sousa Gondim, Ignacio Ormeño, Jaime RamirezCopywriters:
Eduardo Dominguez, Germán MéndezFilm Production:
BelieveSound Production:
Synchroland, MantraDate:
January, 2021
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