Renault: Renault Health, 1
Media Type:
Film
Brand
Agency
Country:
Industry:
Publicis Buenos Aires presents Renault Health, its new campaign for after-sales service, aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand.
The idea comes from the need to hold all those customers who, for several reasons, take their cars to generic or unofficial workshops.
To achieve this, the agency created "Renault Health", the first car health service. A platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more.
Something like a health insurance, but for cars.
Credits
Advertising Agency:
Publicis Buenos Aires, ArgentinaExecutive Creative Director:
Fabio MaziaCreative Directors:
Bruno Barbosa, Francisco BledelCopywriter:
Pedro BotelloArt Director:
Javier Agena GoyaAccount Director:
Ivan PinzonAccount Executive:
Rodrigo ValenteAgency Producer:
Sebastián TarruelaBrand Manager:
Jose TessioProduction Company:
WinonaDirector:
Jorge Ponce BettiExecutive Producer:
Tomas ChesterDirector of Photography:
Pablo LacovoneArt Director:
Lorena LlanezaCustomer Director:
Florencia Melotto DomeAssistant Direction:
Diego GonzalezManager:
Gustavo LugonesEditor:
Carla MuzykantskiPost Coordination:
Victoria PietraszekImage Postproduction:
Control ZSound Postproduction:
Control ZColourist:
Anahi PiccininDate:
May, 2019
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