SAQ: Here's to an Inspiring Year, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
For many years, the SAQ has focused on the spirit of sharing special moments with loved ones. By capturing the instant when everyone clinks their glasses together, the visuals highlight celebration and provide inspiration that varies with the seasons. The overhead shot and the position and colour of the glasses allowed us to create impactful and recognizable seasonal symbols. The campaign posters were displayed in the windows of 410 SAQ stores in Quebec throughout 2023.
Credits
Advertising Agency:
Cossette, CanadaDate:
December, 2023
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door