Sixt: DRIVE SMUG - The Birth

8.0

Media Type:

TV TV

Brand

brand

Agency

agency
Have you ever felt so struck by an achievement that everything else seemed to pale in comparison? A new born baby joining the family; seeing your child discover their way in life and chasing that dream or the closeness when families come together are just a few such situations. Each in themselves is a reason to stop the clock and reflect, but, what about renting the new BMW 5 Series from Sixt? Now that’s something to really be smug about.

Credits

Advertising Agency:

Grey London, United Kingdom

Executive Creative Director:

Vicki Maguire

Creative Director:

Jay Marlow

Creatives:

Ben Buswell, Andrew Singleton, Henrik Ridderheim

Director:

Linear Dove

Post Production:

Gramercy Park Studios

Date:

February, 2017

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer