Thai Health Promotion Foundation: Speed Blinds You

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Thailand

In Thailand, traffic accident has become a major problem that causes deaths and injuries. It even reached the second highest accidents of the world ranking. "Speed Blinds You" campaign makes use of Tunnel Vision Theory as its communicating content. Road users were explained about peripheral vision loss and how accident can possibly happen when they hit the speed.

Credits

Advertising Agency:

BBDO, Bangkok, Thailand

Chief Creative Officer:

Suthisak Sucharittanonta

Executive Creative Director:

Anuwat Nitipanont

Creative Director:

Nattawut Sittiwaraphan

Art Directors:

Kroekkiat Chanthakitnukul, Prasert Srivarintr

Copywriter:

Chayamon Bunnag

Date:

March, 2017

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door