Smirnoff: UCHI
Media Type:
Online
Brand
Agency
Country:
Industry:
Women rock. With this spot, Smirnoff supports women who want to achieve important things in the field of music and production, which is a world dominated by men. Talent should be recognized regardless of anyone’s sex. Lucia Anaya "Uchi" is a producer and founder of DERRÉ-TIDA, a large event production house in Mexico. She is a co-founder of movements such as Traición and RUIDOSSSA, an annual congress that promotes female talent in music, dance and production. Her speech on gender equality permeates every project she works on.
Credits
Advertising Agency:
Circus Marketing, MexicoArt Director:
Pol AgustiPostproducer:
Martha CaravantesEditor:
Juan FontanaLocation Manager:
Rodrigo CidGaffer:
Rafael RodriguezMakeup:
Ivana KissSet Dresser:
Nayeli de AlbaAssistant Producer:
Paco LlacaLine Producer:
Erick TamayoCEO Circus DF:
Ignacio LiaudatDirector of Photography:
Guillermo GarzaExecutive Producer:
Jorge BerrospeDirector:
Franco GarutiProduction Company:
POSTAL FILMSAgency Producer:
Maia LiaudatExecutive Account:
Isabel ZuletaHead Account:
María FerreiroECD:
Dauquen ChabeldinDate:
December, 2016
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door