Smirnoff: YOLANDA
Media Type:
Online
Brand
Agency
Country:
Industry:
With YOLANDA, Smirnoff tells us: It's okay to be different, get on board (LGBT).
Everyone is invited to the party because diversity is all around us and it’s a cause of
celebration. Therefore, you must be who you are. It’s normal to be different. Yolanda has
changed the drag performance scene in Mexico. She is known for expressing the idea that
beauty can be found in ugliness and authenticity. Yolanda is profound and at the same
time very amusing, she invites us to reflect on the stereotypes that exist in society in a
striking and energetically new way. Her disruptive look is part of her inclusive discourse.
Credits
Advertising Agency:
Circus Marketing, MexicoArt Director:
Pol AgustiPostproducer:
Martha CaravantesEditor:
Juan FontanaLocation Manager:
Rodrigo CidGaffer:
Rafael RodriguezMakeup:
Ivana KissSet Dresser:
Nayeli de AlbaAssistant Producer:
Paco LlacaLine Producer:
Erick TamayoCEO Circus DF:
Ignacio LiaudatDirector of Photography:
Guillermo GarzaExecutive Producer:
Jorge BerrospeDirector:
Franco GarutiProduction Company:
POSTAL FILMSAgency Producer:
Maia LiaudatExecutive Account:
Isabel ZuletaHead Account:
María FerreiroECD:
Dauquen ChabeldinDate:
December, 2016
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