Sodimac Homecenter: Hijacked Highway

9.8

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Peru

Industry:

House, Garden

The biggest VR experience in Peru "hijacks" billboards along Panamericana Sur, the country’s main highway, by offering VR cardboard glasses that allow auto passengers to see 20+ real life home improvement offers in a virtual catalogue.

Credits

Advertising Agency:

McCann Worldgroup Lima

Marketing and Client Strategy Manager:

Angela Álvarez

Advertising and Communications Manager:

Rocío Miranda

Head of Advertising:

Cali Loli

Head of Digital Marketing:

Diana Tanaka

Head of Brand:

Daniela Hoyos

Creative VPs:

Mauricio Fernández-Maldonado, Christian Caldwell

Creative Directors:

Jomi Rivera, Pipo Galván

Creatives:

Alvaro Soto, Gonzalo Paredes

Account Service:

Andrea Rosselló, Mirjana Slavkovic, Daphne Kizner

Planning VP:

Juan Luis Arteaga

Production Director:

Alonso Palomino

Production House:

Pierina Ravizza

Digital Director:

Virgina Caceres

Project Manager:

Angie Valiente, Monica Campos

Creatives:

Andrés Aranguren, Juan Luis Véliz

Designer:

Akemi Calderón

Community Manager:

Marco Hernando

Promotion Director:

Berenice Lu

General Producer:

Giovanna Rojas

Executive Producers:

Enrique Vicente, Andrea De La Torre

Production:

Saturno

Production Team:

Alvaro Luque, Cocler Diaz, Paola Saavedra, Bridgith Peña, Kimy Velasquez, Gabriel Loret de Mola

Film Crew:

Juan Pablo Polanco, Daniel Bacigalupo, Daniel Hernandez, Victor Fernandez, Jesus Gallegos, Wilder Ludeña, Cesar Enrique Silva, Wilmer

VR Production:

Plan B

Production Team:

Percy Kiyabu, Kurt Gastulo, Julian Giraldo, Alex Ocaña, Emilio Naka, Victor Nakandakari, Oswaldo Anchayhua, Oscar Gomez, Chubi Akama, Williams Mantari, Jorge Noriega

Sound Production:

Sin Anestesia

Crew:

Claudia Incio, Jhonny Vasquez, Charly Garcia

Singers:

Richi Rodriguez, Daniela Guersi, Jhonny Vasquez , Claudia Incio, Jessica Vilchez

Date:

March, 2017
#VR

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Disneyland Paris Stages a Total Eclipse of the Mouse

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Pavone Group Promotes Two to Creative Leadership Roles

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group