Renault: Out Of The Ordinary
Media Type:
Digital
Brand
Agency
Country:
Industry:
In the "stunt" film, a genuine trigger of the digital campaign, three businessmen are traveling on a plane. During the flight each one of the them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realize that virtuality can be very close to reality ...
Credits
Advertising agency:
Publicis Conseil, FranceExecutive Creative Director:
Marcelo VergaraArt Director:
Arnaud JolivelCopywriter:
Yannick SaviozAccount Directors:
Patrick Lara, Karim Ben Hamida, Sylvain Michel, Carine de OliveiraAccount Director:
Karim Ben HamidaProject Manager:
Gwladys WoimantCreative Technologist:
Julien MaheProduction Director:
Mathieu ChartierVR Film Production:
OKIO StudioProduction Manager:
Julien BercyChef op:
Maëlle Lavillaureix1st OPV:
Nicolas Diaz2nd OPV:
Arnaud HeneryProducer:
Arthur BaschungComposer:
Gabriel GuerinDate:
March, 2017
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