Tic Tac: The Worst Breath in the World
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Bad breath can be a mortifying thing, and Ogilvy Paris nicely illustrates that by exaggerating that humiliation.
Credits
Advertising Agency:
Ogilvy Paris, FranceECD:
Chris GarbuttExecutive Director, Digital & Brand Content:
Baptiste ClinetContent:
Fred LevronArt Director:
Salome JestinCopywriter:
Charles-Henry JoyautStrategic Planner:
Hadi ZabadDigital Producer:
Hugo DiazProduction:
Fighting FishDirector:
NemetaDate:
April, 2012
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort
Jun. 25, 2026
Cannes Lions International Festival of Creativity Announces Lion Winners on Day Three
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions