Toyota: Toyota Kids
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Online
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Taking a stand against drunk driving continues to be consequential. Toyota’s newest ad campaign, “Toyota Kids,” uses toy car accidents to illustrate the dangers of impaired driving. It’s been scientifically proven that alcohol consumption prior to driving a vehicle has significant effects on a driver’s reflexes, coordination and sense of danger so much so that it's comparable to that of an 8-year-old child.
Credits
Advertising Agency:
DAVID, Sao Paulo, BrazilDate:
May, 2023
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