Previous Ad
FightTheStroke: More Than Palsy
Next Ad
Ad of the Day | Down Under Film Festival: Holy Crocodile
Waitrose & Partners: The One and Only
Media Type:
TV
Brand
Agency
Country:
Industry:
To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem "The One and Only" (spending five weeks at Number 1 in 1991) has been reimagined for 2025 with a brand-new remix by hitmaker Sigala – whose tracks have racked up nearly 5 billion streams globally – making it a track that’s as timeless as it is TikTok-ready. Because when it comes to being No.1, there can only be Waitrose.
Credits
Advertising Agency:
Wonderhood StudiosCo-Founders Wonderhood Makers:
Jo Lumb, Katie HunterKatie Hunter:
Ella BanksSenior Account Director:
George AllestonSenior Account Manager:
Katie LutonData Strategist:
Amy PowellProduction Company:
Wonderhood MakersEP:
Jo LumbProducer:
Sarah KirkbyDirector:
Gabriella KingsleyDOP:
Aaran Green1st AD:
Rose LucasArt Director:
Delphine FrystFood Stylist:
Matthew FordStylist:
Bemi ShawChoreographer:
Suzette BrissettOriginal Track:
Chesney HawkesDJ & Producer:
SigalaExecutive Creative Director:
Jack CroftCreative Team:
India Penny, Tad BuxtonHead of Strategy:
Nick ExfordStrategist:
Rob JenningsAccount Director:
Tara LidstoneAccount Executive:
Pericles BrierleyProducer:
Henry DaviesDesign Director:
Tommy SpittersDesigners:
Avi Bamba, Josphine ChoyMotion Designer:
Villiam SnircDate:
October, 2025More from Waitrose & Partners
Waitrose: Turning Up the Heat, 3
9.0
Waitrose: Turning Up the Heat, 2
9.0
Waitrose: Turning Up the Heat, 1
9.0
Waitrose & Partners: Sweet Suspicion
10.0
Waitrose x Create Not Hate: The People's Potato
0.0
Ad of the Day | Waitrose & John Lewis: Give a Little Love
9.5
Ad of the Day | John Lewis & Partners: #ExcitableEdgar
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till