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Waitrose x Create Not Hate: The People's Potato

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Media Type:

Film

Brand

Agency

Country:

United Kingdom

Industry:

Retail Services

The humble potato stars in a new campaign breaking this week for Waitrose exploring how the meaning of "British" has evolved – the first work to go live created by young people through Create Not Hate’s innovative new programme with the John Lewis Partnership. Inspired by the insight that there's more that unites than divides us, the young creatives’ campaign – "The People’s Potato" – highlights the fact that the ubiquitous staple of British cuisine (that actually originated in South America) is a fundamental ingredient in cuisines worldwide.

Credits

Advertising Agency:

Quiet Storm, London, UK

Directors:

Betty Meakin, Emmanuel Areoye

Producers:

Summer Rozenbroek, Emily Wolley

Editor:

David Owen

Sound Design:

Virtual Sound

Waitrose Head of Content & Design:

Ashleigh Vinall

Waitrose Creative Lead:

James Turner

John Lewis Visual Design Lead:

Matthew Lake

Creative Director:

Trevor Robinson OBE

Programme Participant Creatives:

Zaina Marius, Oswald Manning, Megan Dubey, Ellie Callaghan

Waitrose Creative Team:

Sarah Brenkley, Harriet Bedder, Olivia Rideout, Helena Cowley, Martin Topping, Sarah Carrington, Tim Clark, Gemma Wilson, Lauren Teader-Pye, Harriet Solomon

Waitrose & John Lewis PR:

Kulwant Sohal

Waitrose Copywriter:

Ollie Rice, Becky Volker, Alison Oakervee, Alex Mason

Waitrose Photography Team:

James Davies, Corrie Heale, Frankie Hill, Zoe Bishop, Sian Davies, Harry Pearson, Lauren Mitchel

Waitrose Marketing:

George Taylor, Rochelle Venables, Sarah Rickets, Courtney Freedman-Thompson

Photographer:

Con Poulos, Wei Tang

John Lewis Partnership Mentors:

Olivia Rideout, Sarah Brenkley, Harriet Bedder, Franco Perticaro