WOO: Main Character
Media Type:
Online
Brand
Agency
Country:
Industry:
Pioneering youth media brand Woo is breaking the norms of digital storytelling and creating a new feel-good genre of entertainment for Gen Z with Main Character, a comedic online film series featuring an artist, a rapper and a dancer from the Dublin underground, telling three interwoven stories of personal growth in a candid stream-of-consciousness style. Inspired by the TikTok main character trend ("I’m in my main character era") - where people embrace confidence in themselves and their decisions, living out as the main character in their own lives.
Credits
Advertising Agency:
Soursop, AmsterdamDate:
November, 2023
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The storyline then brings us back to the foundational childhood moments that define who we are