Acento Advertising

We are a team of cross-cultural problem solvers, wielding strategic creativity to defeat indifference and drive growth

power of &

Acento’s Latino roots have flourished into a dynamic agency that reflects the diversity of our world. We serve the multiple languages and cultures of our communities. We embrace the idea that people can be more than 100% - navigating between cultures and languages situationally. We are uniquely adept at activating the whole human, not just a segment. From linguistic and cultural nuance to the multitude of human touchpoints, we celebrate the power of AND.

cross-cultural model

People don’t live in segment siloes. We live, work, consume, and grow in diverse communities, influencing one another in unique and meaningful ways. Acento& employs cross-cultural modeling to identify intersectionality and divergence across groups in their motivations, beliefs, and barriers. We find the humanity behind the numbers. This empowers a unifying brand experience while activating unique nuances that drive response.

defeating indifference

Acento offers a unique agency environment where provocative ideas flourish through cross-cultural stimulation. We seek to challenge the status quo to respond to, and impact, culture with a focus on defeating consumer fatigue and indifference. This makes brands matter in culture, spurs engagement, and drives business impact.