Across the Pond

Across the Pond is an independent creative agency helping tech brands create a better world.

Across the Pond is an independent creative agency helping tech brands create a better world. We started life inside Google in 2008. We continue to work with them, and other tech brands-including YouTube, Facebook, Expedia, and Xiaomi, globally. London is our long-time headquarters, but we also now operate in San Francisco, Singapore and Shanghai. We create strategic narratives and campaigns that people can relate to, engage with and enjoy. We make the complex, human. Female founded, diversity is in our DNA. Julie Cohen, our founder and CEO, has put a huge focus on diversity, equity and inclusion across the agency in recent years. We believe the work we do, and how we do it, can create a better world. We’re members of the APA, IPA and WeConnect.

Latest News

Sep. 28, 2026

Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign

De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport