BCG BrightHouse

BCG BrightHouse is a global creative consultancy and the pioneers of Purpose consulting.

BCG BrightHouse is a global creative consultancy and the pioneers of Purpose consulting. With lateral thinking and radical creativity, we create new strategic paths and emotional connections to help our clients solve their biggest challenges and provide them the necessary rocket fuel for change.

Latest News

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing