
Be Sweet
Be Sweet Films is a global production company that brings creative ideas to life
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BSWT Films Signs Three Directing Powerhouses for New Creative Era
International production company BSWT Films flexes creative muscle with signing of Tomás Peña, Pedro Pinto and Joaquin Luna in tandem with recent rebrand
BeSweet Films Rebrands as BSWT, Signalling a Bold New Creative Era
The international production company is led by Founder & Executive Producer Juan San Roman and Executive Producer Luciano Firmo
Books Come in all Shapes and Sizes, Just Like Boobs
The campaign was shot in a studio in Madrid, with a retro-modern aesthetic
Latest News
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own



