BETC Etoile Rouge

Culture makes brands. Brands make culture.

+33 1 56 41 35 00

Jun. 11, 2025

Alpine Celebrates 70 Years of Lightness in a Tribute Film by BETC Etoile Rouge

Alpine takes us back to its greatest moments: from the first nights spent lightening 4CVs in a Parisian garage in 1950

May. 28, 2025

Ad of the Day | Dom Perignon Opens a new Chapter With Global Launch of "Creation is an Eternal Journey" Campaign

Maison de Champagne opens a new chapter, celebrating creation and iconic collaborations

Mar. 10, 2025

Alpine Brings us a Breath of Fresh Air with its Brand new Print Campaign Created by BETC Etoile Rouge

The A290 model, recently voted Car of the Year 2025, reveals part of its refined design in an aerial iconographic approach

Nov. 18, 2024

Alpine Unveils the A290 in a Thrilling Film Conceived by BETC Etoile Rouge

The tagline, "The Irresistible Attraction of Lightness" echoes the powerful sensations experienced by the driver

Nov. 13, 2024

Sephora's Latest European Campaign with BETC Etoile Rouge and BETC Fullsix Invites us to Reinvent Holiday Traditions

This campaign will roll out in November 2024 across TV, VOL, retail locations, social media, OOH, and DOOH

Feb. 07, 2024

BETC Etoile Rouge & BETC Fullsix Redefine the Role of the Mirror in Sephora's new Brand Campaign

The film features various communities taking turns in front of a single, unique mirror

Nov. 21, 2023

Sephora in Collaboration with BETC Etoile Rouge and BETC Fullsix Invites us to Rediscover the Magic of the Season

What if this holiday season, Sephora revealed the spark in each of you?

Sep. 25, 2023

Prada Rethinks Beauty With BETC Etoile Rouge

Reimagining existing definitions and expectations with an avant-garde vision of beauty activated by tech and creativity

Nov. 11, 2022

For the Holidays, Sephora Celebrates the Power Of Wishes

Sephora unveils an emotional film full of hope, love and joy to celebrate the infinite power of wishes

Sep. 14, 2022

Dua Lipa Stars in New LIBRE Fragrance TVC Created by BETC Etoile Rouge

Freedom has never been so epic! For Yves Saint Laurent Beaute, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever

May. 06, 2022

Ad of the Day | Lenny Kravitz Stars In New Yves Saint Laurent Fragrance Ad

Y, the Eau de Parfum and the new Eau de Toilette Yves Saint Laurent

Latest News

Nov. 03, 2026

Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets

In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012

Nov. 03, 2026

Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute

The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal