Boroda Kaplan

Boroda Kaplan + Partners is a leading, full service advertising agency, part of the Grey Group, Israel's largest communication group that holds 50% of the agency.

+972 3-540-0305

Boroda Kaplan + Partners is a leading, full service advertising agency. We are part of the Grey Group, Israel's largest communication group. that holds 50% of the agency. The agency was founded in 2003 by Guy Boroda and Ron Kaplan, who are co-CEOs. Amnon Golan joined as Partner/Co manging and head of strategy in 2015. The agency serves leading clients from a broad range of categories, from finance to sports to medicine to education. Brands like New Balance, Novartis, Dr. Fischer, Bug, Technion, Mobileye, Eshet Tours, The City of Jerusalem, and many more. The agency offers a unique combination of boutique services with large agency capabilities. The 3 partners are involved hands-on in each and every account, actively participating in and overseeing every course of action, while we have the manpower, media planning and buying capabilities of the top agencies, thanks to our partnership with Mediacom.

Latest News

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own