Cake

Cake is the sport, entertainment and culture agency of Havas. ​We build meaningful connections between brands and consumers through culture, using our proprietary Meaningful Brands in Culture study and strategic approach. ​ ​All our ideas fuse bold thinking with brilliant creativity, underpinned by data and insight.​ ​We do this through earned media, social, influencer marketing, sponsorship and partnerships, and live experience; delivering this for some of the most well-known brands and rights holders in sport and culture, including: Aston Martin F1, BT, Carling, Captain Morgan, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Gordon’s Gin, JD Sports, Major League Baseball, NFL, PayPal, Puma, The FA and UNICEF. We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.