Dawn

We’re an independent creative and strategy office, based in Amsterdam.

We’re an independent creative and strategy office, based in Amsterdam. More importantly, we’re an eclectic bunch of people. In our midst, you’ll find brand strategists, designers, creatives, writers, linguists, musicians, academics and probably a dozen other things. A group of people who share the belief that brands can be the starting point from which every major move is made. So, let’s begin.

Latest News

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing