
Dawn
We’re an independent creative and strategy office, based in Amsterdam.
We’re an independent creative and strategy office, based in Amsterdam. More importantly, we’re an eclectic bunch of people. In our midst, you’ll find brand strategists, designers, creatives, writers, linguists, musicians, academics and probably a dozen other things. A group of people who share the belief that brands can be the starting point from which every major move is made. So, let’s begin.
Latest News
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing
