
Global Team Blue
We’re GTB. We’re a global team working together with a simple purpose: To make what matters. For people. For business.
+1 313-615-2000
We’ve never been like all the rest, and we like that. While traditional agencies see ads as solutions, we’ve always taken a wider view. We look deeply at the business and the consumer and we create the most informed, most insightful and most tailored solutions for both — because we know both better than anyone. And then, we use our scale and our network—across 52 countries and 6 continents—to build whatever it takes to creatively transform business.
People are at the center of everything we do. And that starts with our very own. We value talent over ego and real people over robots. We take pride in the vastly diverse cultures, backgrounds, interests and expertise of the people who work here because we believe unique cultures create the best and most insightful, informed solutions.
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group
