Goodby Silverstein & Partners

Art serving commerce. GS&P is an award-winning advertising agency based in San Francisco.

We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.

Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy.

The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

Latest News

Aug. 14, 2026

Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly

The agency's first work as creative and media AOR launches across five origin markets

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life