Happiness Saigon

Happiness Saigon is a new communication agency with the vision that nowadays Everything is Media and even more Everyone is Media.

Happiness Saigon is an award winning creative connectivity agency based in Saigon, Vietnam operating for partners in Vietnam and South East Asia. The agency is well-known to design connected brands that trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity and in happiness, that fuels both. The 48-people strong, multicultural and multitalented crew of Happiness has won numerous awards and have signed for Vietnam’s most awarded creative idea with UNICEF #NoFilter.

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges