Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
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Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
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Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort