Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
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Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
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Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group