Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
+1 646-388-0141
Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing