Lobster
A creative production house bringing brands & people together.
Oct. 23, 2026
Pooch & Mutt Brings Five new Dog Personalities to "For All Breeds & Needs" with Lobster
Lobster cast the campaign across the UK, searching for real people and dogs whose lives naturally brought each persona to life
Sep. 08, 2026
Lobster Doubles Down on Human-Led Storytelling
A fresh identity and website bring that thinking to life, right down to a human counter on each project, recognising the people behind the work
Jul. 17, 2026
Pooch & Mutt Celebrates the Unfiltered Reality of Dog Ownership through its Digital Campaign for All Breeds Needs from Lobster
Shot with real dog owners and their dogs, the films are grounded in natural, observational storytelling
Jul. 24, 2025
Ad of the Day | Aldar Highlights Precision in "Driven by Details" Campaign by Genero & Lobster
The campaign used Genero's platform, allowing Aldar to tap into top talent and receive a standout concept from Lobster
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Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content