Lobster

A creative production house bringing brands & people together.

Sep. 08, 2026

Lobster Doubles Down on Human-Led Storytelling

A fresh identity and website bring that thinking to life, right down to a human counter on each project, recognising the people behind the work

Jul. 17, 2026

Pooch & Mutt Celebrates the Unfiltered Reality of Dog Ownership through its Digital Campaign for All Breeds Needs from Lobster

Shot with real dog owners and their dogs, the films are grounded in natural, observational storytelling

Jul. 24, 2025

Ad of the Day | Aldar Highlights Precision in "Driven by Details" Campaign by Genero & Lobster

The campaign used Genero's platform, allowing Aldar to tap into top talent and receive a standout concept from Lobster

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are