Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer