
Publicis Luxe
We craft emotional experiences that build relationships with brands.
We believe in experiences that build relationships with brands. Experiences are moments, that spark emotion: sometimes an arresting photograph, sometimes a beautiful parcel on your doorstep, sometimes a place, sometimes an interaction with other human beings.
These moments, over time, create a unique kind of relationship between a person and a brand, made of impressions, conversations, discoveries and surprise, essentially: emotions.
To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.
Born out of Publicis 133, Razorfish and the best talent from the Groupe, Publicis Luxe is a crew of passionate people. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Our clients include Cartier, Lacoste, Lancôme, Swarovski, Scotch & Soda, YSL Beauty and many more.
Latest News
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
